CRM
The marketing layer that uses player data to segment players and run campaigns, bonuses and loyalty programs.
B2B casino CRM, bonus engine and loyalty
Casino CRM Software with Bonus Engine and Loyalty
OHS Gaming offers casino CRM software, a bonus engine and loyalty for online casino operators, including operators who also run a sportsbook. CRM and loyalty run on the same OHS Gaming platform as your casino, sportsbook and payment systems. We are a B2B software and technology provider: we supply and set up the platform, and you run your brand.
Tell us about your brand, your markets and your current set-up, and we will walk you through the CRM in a demo.
500+Gaming solutions delivered
36+Countries served
40+Third-party integrations
Company-wide figures for OHS Gaming, across all products.
What Is Casino CRM Software?
Quick answer
Casino CRM software, often called iGaming CRM software when it also covers sportsbook, is the system an online casino uses to understand its players and stay in touch with them. It uses player data to group players into segments and to run campaigns, bonuses and loyalty programs for each group. In short, the CRM is the marketing and retention layer that works on top of the player record.
A casino CRM differs from a general business CRM in two ways. It works with gaming data, such as deposits, bets and bonus activity. And responsible gambling and consent rules decide which players may be contacted at all.
Casino CRM vs PAM vs back office
PAM
The player record: registration, account details and account status, and the link between the player and the operator's other systems.
Back office
The admin area the operator's team uses to run the business day to day: managing players, games, payments, promotions and reports.
Read more about the player record on our iGaming PAM platform page, and about admin modules in our casino back office guide.
Where a bonus engine and loyalty program fit
A bonus engine is the part of a casino platform that sets up bonuses and applies their rules, for example free spins, cashback or a deposit bonus with wagering requirements. Loyalty is the program that rewards players over time, often through points or tiers. Both depend on CRM data to decide which players receive which offer, so many operators choose them together with the CRM.
Casino CRM, Bonus Engine and Loyalty from OHS Gaming
OHS Gaming offers CRM, a bonus engine and loyalty for operators, alongside our player account management and back office. The exact scope for your brand is agreed with you in a consultation.
On the same platform as your casino, sportsbook and payments
CRM and loyalty systems are part of the OHS Gaming platform architecture, which also supports casino, sportsbook, sweepstakes, poker, affiliate management and payment systems. This matters if you want your player marketing and the rest of your operation on one platform rather than spread across separate vendors. Running sports betting as well? See our sportsbook software.
From a first brand to a multi-brand network
The OHS Gaming platform is designed for startups through to multi-brand enterprise gaming networks, so you can start with one brand and add more later on the same platform.
Running a sweepstakes casino?
Sweepstakes casinos follow a different business model. See our sweepstakes casino back office page.
Platform CRM or a Specialist CRM: Which Fits Your Operation?
Quick answer
A platform CRM runs on the same platform as your games, players and payments. A specialist CRM is a separate product that you connect to your platform. Both are common in iGaming, and the right choice depends on your team, your markets and the systems you already use.
| What to consider | Platform CRM | Specialist CRM |
|---|---|---|
| Player data | Uses the platform's own player data | Receives player data through an integration |
| Vendors to manage | Fewer, because the CRM comes with the platform | One more contract and one more integration |
| Depth of marketing tools | Depends on the platform's CRM scope | Usually the main focus of the product |
| Often a fit for | Teams that want one platform and one vendor | Teams with an established CRM practice and their own tools |
Already use a CRM, or run on another platform? Tell us about your set-up and we will discuss the options in a consultation.
How to Choose Casino CRM Software: Questions to Ask Any Vendor
Use the same questions with every CRM vendor you speak to, including us. The answers show how a CRM will fit your markets, your team and your compliance obligations.
Player data and segmentation
| Question to ask | Why it matters |
|---|---|
| Is player data updated in real time or on a schedule? | An offer that arrives hours after a session may no longer be relevant to the player. |
| Which player events can start a campaign? | Events such as registration, first deposit or inactivity decide what you can automate. |
Bonus rules and abuse controls
| Question to ask | Why it matters |
|---|---|
| Which bonus types and rules can be set up, such as wagering, caps and expiry? | Your bonuses must work exactly as your published terms say. |
| How does the system limit bonus abuse and report bonus cost? | Your finance team needs to see what each promotion costs. |
Responsible gambling and consent
| Question to ask | Why it matters |
|---|---|
| Are self-excluded, opted-out and restricted players kept out of campaigns and bonuses, and how can you check it? | In many regulated markets, marketing to these players is restricted. |
| Which channels can campaigns use, and how is consent recorded for each one? | Consent for email, SMS and push messages is often recorded separately. |
For retention strategy, read our casino player retention guide.
Integration, data ownership and total cost
| Question to ask | Why it matters |
|---|---|
| How does the CRM connect to my PAM and the rest of my platform? | A CRM can only act on the player data it receives. |
| Who owns the player data, and can it be exported? | Data ownership and portability protect you if your needs change. |
| What is the pricing model, and what is not included? | Compare the total cost, not only the headline fee. |
Bring these questions to your OHS Gaming demo.
How a CRM Project with OHS Gaming Starts
A CRM project starts with a conversation about your brand, your markets and your current platform. Timelines depend on your markets, verticals and integrations, so delivery time is a project-specific estimate that we agree with you.
What launch support includes
OHS Gaming's white label and turnkey launch support includes:
- Platform setup
- UI customisation
- Payment integration
- Provider integration
- Deployment assistance
- Post-launch support
Launching a full brand? See our white label iGaming platform and turnkey online casino.
Commercial Models and Indicative Pricing
OHS Gaming offers four commercial models: rental, buy, rent-to-own and custom enterprise development. The ranges below are indicative industry benchmark ranges for these models across OHS Gaming's software, not a quote for the CRM. Your final price is agreed per project.
Indicative industry benchmark ranges. Not a quote. Final pricing is agreed per project.
Rental
Best for: Startups, new operators and MVP launches
- Entry level: $500 to $2,000 per month
- Mid market: $2,000 to $10,000 per month
- Enterprise: $10,000 to $50,000+ per month
Buy
Best for: Established operators, long-term businesses and enterprise projects
- $3,000 to $500,000+, depending on scope
Rent-to-own
Best for: Growth-focused operators
- 20% to 40% upfront payment
- 12 to 36 month term
- Rental payments credited toward ownership
Custom enterprise development
Best for: Large operators, enterprise brands and multi-brand gaming groups
- Custom quotation
Licensing and Compliance: What OHS Gaming Does and Does Not Do
OHS Gaming is a software and technology provider and does not operate gambling websites. Depending on the requirements of your jurisdiction, we may help you coordinate with licensing consultants, legal advisors and compliance partners through our licensing assistance. This is coordination only: OHS Gaming is not a licensed advisor, and your licence and compliance obligations, including the rules for marketing to players, stay with you as the operator.
Explore the OHS Gaming Platform
iGaming PAM platformTurnkey online casinoWhite label iGaming platformSportsbook softwareAffiliate management platformCustom iGaming development
Learn more about OHS Gaming.
Frequently Asked Questions
What is casino CRM software?
An online casino CRM is the system an operator uses to segment players and run campaigns, bonuses and loyalty programs from player data. It works alongside the PAM, which holds the player record, and the back office, where the operator's team runs daily operations.
What is the difference between a casino CRM and a PAM?
The PAM holds the player record: registration, account details and account status. The CRM uses that player data for marketing: segments, campaigns, bonuses and loyalty. OHS Gaming offers both, and you can read more on our iGaming PAM platform page.
Does OHS Gaming offer a bonus engine and loyalty with its CRM?
Yes. OHS Gaming offers CRM, a bonus engine and loyalty for operators. The scope for your brand is agreed with you in a consultation.
How much does casino CRM software cost with OHS Gaming?
Pricing depends on the commercial model and your project's scope. As indicative industry benchmark ranges, rental runs from $500 to $50,000+ per month, buy from $3,000 to $500,000+, and rent-to-own starts with 20% to 40% upfront over 12 to 36 months. Custom enterprise development is quoted per project. Your final price is agreed after scoping.
How long does it take to set up a casino CRM?
It depends on your markets, verticals and integrations, so we give a project-specific estimate once we understand your requirements.
Does OHS Gaming provide a gambling licence?
No. OHS Gaming is a software and technology provider and does not issue licences. Depending on your jurisdiction, we may help you coordinate with licensing consultants, legal advisors and compliance partners.
See the OHS Gaming CRM in a Demo
Tell us about your brand, markets and current platform, and we will show you how CRM, the bonus engine and loyalty fit with the rest of the OHS Gaming platform.