OHS Gaming sportsbook software helps operators launch and run sports betting. Choose from turnkey, white label or iFrame sportsbook solutions, on one platform that can also carry casino, payments and CRM. We are a B2B technology provider, so you get the software, the integrations and the launch support, while your brand stays front and centre.
Tell us your markets, your model and your timeline, and our team will show you the right setup in a live demo.
Sportsbook software is the technology an operator uses to offer sports betting online or in retail. It covers the betting engine, odds and sports data, trading and risk controls, player accounts, payments and the back office, plus the website and app players bet on. It is also called sports betting software.
Every betting operation depends on the same moving parts. What changes from one operator to the next is how much of the stack you build, how much you rent, and how quickly it has to be live.
Accepts, prices and settles bets, and records each bet from placement to settlement.
Feeds that bring fixtures, prices and results into the platform, so markets open, move and close on time.
Controls for margins, limits and liabilities, so exposure on any one event or player stays within limits you set.
Registration, verification, wallets, limits and history in one record per player.
Deposits and withdrawals in the currencies and methods your market expects.
The operator’s control room for markets, promotions, players and performance.
The website and mobile experience where players find events and place bets.
Launching a new brand or replacing a legacy platform.
Cross-selling sports betting to an existing player base.
First-time founders with small technical teams who want a turnkey launch instead of a long build.
Brands with sports or gaming traffic that want a betting brand of their own.
Choose the sportsbook solution by how much control you need and how fast you need to launch. Turnkey gives you a full platform to run under your own brand, white label reduces the build work, an iFrame adds sports betting to a casino you already run, and retail software runs betting shops.
| Model | Best for | What you run | Go deeper |
|---|---|---|---|
| Turnkey sportsbook | Operators who want a complete platform under their own brand | Your brand, your markets and your marketing | turnkey sportsbook software |
| White label sportsbook | New brands and operators who want to launch with less build work | Your brand and marketing on a ready-made sportsbook | white label sportsbook software |
| Sportsbook iFrame | Casino operators adding sports betting to an existing site | Your casino site, with the sportsbook embedded in it | sportsbook iFrame integration |
| Retail sportsbook | Betting shop and land-based operators | Your shops and counters | retail sportsbook software |
A turnkey sportsbook is a complete betting platform deployed for your brand. You decide how it looks and which markets you target, and OHS Gaming provides platform setup, UI customisation, payment and provider integration, deployment assistance and post-launch support. See our turnkey sportsbook software.
A white label sportsbook puts your brand on a ready-made product, so you spend your time on players and marketing instead of building software. Explore our white label sportsbook software.
An iFrame sportsbook embeds sports betting inside a casino or gaming site you already run. Players stay on your site, so you can offer sports betting to your casino players. Read how sportsbook iFrame integration works.
Retail betting software runs sports betting in betting shops. It suits land-based operators and operators who want shops alongside an online brand. Find out more about retail sportsbook software.
Looking beyond traditional sports fixtures? See our pages on esports betting software and virtual sports software.
Not sure which model fits?
Our sportsbook solutions address three problems betting operators face: odds management, market coverage and sports integrations. They run on a single platform architecture that can also carry casino, sweepstakes, poker, affiliate management, CRM, payments and loyalty.
One platform supports
Turnkey, white label and iFrame solutions, so the same technology can serve a new brand, a growing operator or a casino adding sports.
The platform is designed for odds management and market coverage, with sports data connected through integrations. Ask our team which sports, markets and data providers are available for your target markets.
CRM and loyalty systems are part of the same platform, so retention for sports and casino players can be run from one place.
Support traditional payment methods, cryptocurrency or both. Supported examples include Bitcoin (BTC), Ethereum (ETH), USDT and Litecoin (LTC) alongside fiat payment gateways, with multi-currency support.
More than 40 third-party integrations are available, and provider and payment integration are part of our launch support.
The architecture is designed for startups, mid-sized operators, enterprise brands and multi-brand networks, with 99.999% platform uptime.
The OHS Gaming platform supports casino and sportsbook in one architecture, so an operator can offer both without adding a separate vendor for each. It suits a sportsbook adding casino games as well as a casino adding sports betting.
Explore the full casino and sportsbook platform. If you already run a casino on another platform, a sportsbook iFrame adds sports betting to the site you have.
Compare providers on fit, not feature counts: the model they offer, the markets and data they cover, how they handle risk, payments and integrations, what support you get at launch and after, and what the total cost looks like over three years.
| What to check | Questions to ask |
|---|---|
| Business model fit | Do they offer turnkey, white label and iFrame, and can you move between them as you grow? |
| Sports, markets and data | Which sports and markets are covered in your target countries, and which data providers are integrated? |
| Trading and risk | Which tools control margins, limits and liabilities, and who runs trading day to day? |
| Player accounts and payments | Are player accounts, payments and the currencies your players use part of the platform? |
| Integrations | How many third-party integrations exist today, and how are new providers added? |
| Compliance support | How do they support licensing and compliance work in your jurisdictions, and what stays your responsibility? |
| Launch and support | Who handles setup, deployment and post-launch support, and how fast do they respond? |
| Total cost and ownership | What is included in the price, what is extra, and is there a path from renting to owning? |
| Exit and data | Who owns the player data, and how would a migration work if you ever change provider? |
Ask for the answers in writing before you sign, so you can compare providers like for like.
The cost of sportsbook solutions depends on the commercial model, the scope and the markets you target. As an indicative industry benchmark, renting a platform starts from $500 a month, buying a full ecosystem starts from $100,000, and rent-to-own starts with 20% to 40% upfront. Sportsbook pricing is confirmed in a proposal.
Best for startups, new operators and MVP launches
Lower upfront cost, faster launch, reduced technical burden
Best for established operators, long-term businesses and enterprise projects
Full ownership, greater customisation, a long-term asset
Best for growth-focused operators
Reduced upfront investment, an ownership path, predictable cash flow
Best for large operators, enterprise brands and multi-brand groups
Quoted for your scope
All figures are indicative industry benchmarks, not a quote. Your price depends on scope, integrations and markets, and is confirmed in a proposal.
A launch with OHS Gaming follows six steps, from choosing the model to post-launch support. Timelines depend on the model, the integrations and your licensing route, so we confirm a plan with dates after scoping.
Agree your target markets, model, product mix and budget.
We set up the platform for your brand.
Your brand, layout and player journeys.
Payment methods and third-party providers connected and tested.
Deployment assistance and go-live checks.
Support for your platform after go-live.
For the full operator checklist, read our guide on how to start a sportsbook.
Licensing requirements for sports betting differ by jurisdiction. OHS Gaming supplies sportsbook technology and does not operate gambling sites. Licensing stays with the operator, and we can help you coordinate with licensing consultants, legal advisors and compliance partners, depending on your jurisdiction. Learn more about our licensing assistance.
Operators choose OHS Gaming for a unified platform, crypto and fiat payments, and launch support from setup to post-launch, backed by a B2B track record across more than 36 countries.
Read more about OHS Gaming.
It is the technology an operator uses to run sports betting. It includes the betting engine, odds and sports data, trading and risk controls, player accounts, payments, the back office and the website or app where players bet.
Yes. Both terms describe the platform an operator uses to offer and manage sports betting.
A turnkey sportsbook is a complete platform deployed for your brand. A white label sportsbook puts your brand on a ready-made product with less build work. An iFrame sportsbook embeds sports betting into a casino or gaming site you already run.
It depends on the model and scope. As indicative industry benchmarks, rental starts from $500 a month, buying a full ecosystem starts from $100,000, and rent-to-own starts with 20% to 40% upfront over 12 to 36 months. Your price is confirmed in a proposal.
It depends on the model, the integrations you need and your licensing route. Embedding an iFrame or launching a white label usually involves less build work than a fully customised platform. We confirm a launch plan with dates after scoping.
Yes. You can embed a sportsbook into your current casino site with an iFrame integration, or run casino and sportsbook together on the OHS Gaming platform.
No. OHS Gaming is a B2B technology provider. We build, integrate and support sportsbook and casino platforms for operators, and we do not operate gambling sites.
The platform supports fiat payment gateways and cryptocurrency, with examples including Bitcoin (BTC), Ethereum (ETH), USDT and Litecoin (LTC), plus multi-currency support.
Tell us your markets, your model and your timeline. Our team will walk you through our sportsbook solutions in a live demo.