PAM
The player record: registration, account details and account status, and the link between the player and the operator's other systems.
B2B player account management
iGaming Player Account Management (PAM) Platform
The OHS Gaming iGaming player account management platform gives casino and sportsbook operators a PAM and back office on the same platform as their CRM, payments and loyalty systems. We are a B2B software and technology provider: we supply and set up the platform, and you run your brand.
Tell us about your brand, your markets and your current set-up, and we will walk you through the platform in a demo.
One platform architecture
500+Gaming solutions delivered
36+Countries served
40+Third-party integrations
Company-wide figures for OHS Gaming, across all products.
What Is an iGaming Player Account Management (PAM) Platform?
Quick answer
An iGaming player account management (PAM) platform is the system that holds the player record for an online casino or sportsbook. It is where an operator registers and manages players and their accounts, and it connects the games, payments and marketing tools the operator uses. In short, the PAM is the account layer every other system relies on.
Because every bet, deposit and bonus is tied to a player account, choosing a PAM is one of the most important decisions in an operator's technology stack.
PAM vs back office vs CRM
Back office
The admin area the operator's team uses to run the business day to day: managing players, games, payments, promotions and reports. Many vendors sell PAM and back office together.
CRM
The marketing layer that uses player data to segment players and run campaigns, bonuses and loyalty programmes.
For a closer look at back-office modules, read our casino back office guide.
What OHS Gaming's PAM Platform Covers
OHS Gaming offers a PAM and back office together with CRM, loyalty and a bonus engine, as part of one platform for casino, sportsbook and more.
One platform for casino, sportsbook and more
The PAM runs on a single platform architecture that supports casino, sportsbook, sweepstakes, poker, affiliate management, CRM, payment systems and loyalty systems, so you can add verticals and tools on the same platform.
Multi-currency, crypto and fiat ready
The platform supports multiple currencies and is crypto and fiat ready, so you can run traditional payments, cryptocurrency payments or a hybrid of both. Supported crypto examples include Bitcoin (BTC), Ethereum (ETH), USDT and Litecoin (LTC), plus fiat gateways.
From a first brand to a multi-brand network
The platform is designed for startups through to multi-brand enterprise gaming networks, so it can start with one brand and grow with your business.
Sweepstakes operators
Running a sweepstakes casino? Our sweepstakes casino back office page covers the sweepstakes model.
Ask us in a demo which modules your project needs.
How to Choose an iGaming PAM Provider: Questions to Ask
Use the same questions with every PAM vendor you speak to, including us. The answers show how a platform will fit your markets, your team and your plans for growth.
| Question to ask | Why it matters |
|---|---|
| How does the wallet work across casino and sportsbook? | A player who bets on sport and plays casino games should see balances that make sense, and your finance team needs to reconcile them. |
| Which responsible gambling tools are included, and can they be configured per market? | Deposit, loss and session limits, time-outs and self-exclusion rules differ by jurisdiction. |
| How are staff roles, permissions and audit logs handled? | Support, compliance, finance and marketing teams need different access, and regulators may ask who changed what. |
| How are GGR and NGR defined in the reports, and can data be exported? | Your reports need to match your accounting and any regulatory returns. |
| Can the PAM work with my front end, sportsbook and game providers through an API? | Integration options decide how much of your current stack you can keep. |
| Who owns the player data, and how would a migration in or out work? | Data ownership and portability protect you if your needs change. |
| Where is the platform hosted, and what uptime commitment is in the contract? | Ask for the contractual terms and the monitoring history, not only a headline figure. |
Bring these questions to your OHS Gaming demo.
How a PAM Project With OHS Gaming Runs
Timelines depend on your markets, verticals and integrations, so delivery time is a project-specific estimate that we agree with you.
What launch support includes
OHS Gaming's white label and turnkey launch support includes:
- Platform setup
- UI customisation
- Payment integration
- Provider integration
- Deployment assistance
- Post-launch support
Launching a full brand? See our white label iGaming platform and turnkey online casino.
Hosting and security
Hosting and security services, including DDoS protection and cloud hosting, are available to operators. Hosting terms are agreed per project.
Commercial Models and Indicative Pricing
OHS Gaming offers four commercial models: rental, buy, rent-to-own and custom enterprise development. The ranges below are indicative industry benchmark ranges for these models across OHS Gaming's software, not a quote for the PAM. Your final price is agreed per project.
Indicative industry benchmark ranges. Not a quote. Final pricing is agreed per project.
Rental
Best for: Startups, new operators and MVP launches
- Entry level: $500 to $2,000 per month
- Mid market: $2,000 to $10,000 per month
- Enterprise: $10,000 to $50,000+ per month
Lower upfront cost, faster launch and reduced technical burden.
Buy
Best for: Established operators, long-term businesses and enterprise projects
- $3,000 to $500,000+, depending on scope
Full ownership, greater customisation and long-term asset creation.
Rent-to-own
Best for: Growth-focused operators
- 20% to 40% upfront payment
- 12 to 36 month term
- Rental payments credited toward ownership
Reduced upfront investment, an ownership path and predictable cash flow.
Custom enterprise development
Best for: Large operators, enterprise brands and multi-brand gaming groups
- Custom quotation
Built to your requirements.
Licensing and Compliance: What OHS Gaming Does and Does Not Do
OHS Gaming is a software and technology provider and does not operate gambling websites. Depending on the requirements of your jurisdiction, we may help you coordinate with licensing consultants, legal advisors and compliance partners through our licensing assistance. This is coordination only: OHS Gaming is not a licensed advisor, and your licence and compliance obligations stay with you as the operator.
Explore the OHS Gaming Platform
Turnkey online casinoWhite label iGaming platformSportsbook softwareAffiliate management platformCrypto iGaming solutionsCustom iGaming development
Learn more about OHS Gaming.
Frequently Asked Questions
What is a PAM in iGaming?
A PAM, or player account management platform, is the system that holds the player record for an online casino or sportsbook. Operators use it to register and manage players and their accounts, and it connects the games, payments and marketing tools around them.
What is the difference between a PAM and a back office?
The PAM holds the player record. The back office is the admin area the operator's team uses to run the business, such as managing players, games, payments, promotions and reports. Many vendors, including OHS Gaming, offer the two together.
How much does an iGaming PAM cost with OHS Gaming?
Pricing depends on the commercial model and your project's scope. As indicative industry benchmark ranges, rental runs from $500 to $50,000+ per month, buy from $3,000 to $500,000+, and rent-to-own starts with 20% to 40% upfront over 12 to 36 months. Custom enterprise development is quoted per project. Your final price is agreed after scoping.
How long does a PAM implementation take?
It depends on your markets, verticals and integrations, so we give a project-specific estimate once we understand your requirements.
Does OHS Gaming provide a gambling licence with the PAM?
No. OHS Gaming is a software and technology provider and does not issue licences. Depending on your jurisdiction, we may help you coordinate with licensing consultants, legal advisors and compliance partners.
Which currencies does the platform support?
The platform supports multiple currencies and is crypto and fiat ready. Supported crypto examples include Bitcoin (BTC), Ethereum (ETH), USDT and Litecoin (LTC), alongside fiat payment gateways.
See the OHS Gaming PAM Platform in a Demo
Tell us about your brand, markets and current platform, and we will show you how the PAM, back office, CRM and payments fit together on one platform.