Affiliate Marketing
Commercial & OpsPerformance-based partnerships where third parties send you players in exchange for revenue share or a cost-per-acquisition fee.
The Operator's Reference
Buying or building an online gaming brand? Here are the platform, commercial and compliance terms operators ask us about most - in plain English, no jargon.
Showing all 47 terms
Performance-based partnerships where third parties send you players in exchange for revenue share or a cost-per-acquisition fee.
The transaction-monitoring and source-of-funds controls that stop gaming wallets being used to launder money.
The technical connection that lets your platform plug in game studios, payment providers and live sports data feeds.
The operator control panel for managing players, games, bonuses, reporting and risk - all in one place.
A feature that lets a bettor combine several selections from a single event into one custom-priced bet.
When players exploit promotions through multi-accounting or arbitrage to extract value without genuine play.
Lets a bettor settle a wager early for a value the system calculates in real time, before the event finishes.
A forced payment reversal raised through the player's bank - a headline fraud and revenue-leakage metric.
An online casino that accepts cryptocurrencies - BTC, ETH, stablecoins - for both deposits and payouts.
Crypto iGaming solutionsThe real-time stream of odds, fixtures, scores and statistics that powers a live sportsbook.
The two-token system that lets a sweepstakes casino run legally in the US without being classed as gambling.
A single integration that delivers thousands of titles from many studios - instead of integrating each provider one by one.
Technology that verifies a player's physical location to enforce licensed-jurisdiction and state rules.
Total player stakes minus the winnings paid out - the headline measure of gaming income.
Independent testing by Gaming Laboratories International that certifies RNG fairness and game integrity.
The total amount wagered over a period - distinct from revenue, which is handle minus payouts.
The built-in mathematical advantage that guarantees the operator a margin over time - the inverse of RTP.
Online gaming and betting - casino, sportsbook, poker, lottery and sweepstakes - plus the B2B platforms that power them.
iGaming platformWagering on an event while it is happening, with odds updating in real time as play unfolds.
A prize pool that grows with every qualifying bet across a game or network until one player triggers the win.
The identity checks - ID, age and address verification - required before players can deposit or withdraw.
The delay between a player's action and the system's response - critical for live dealer and in-play products.
Real human-dealt casino games streamed to players in real time from a professional studio.
The total net revenue a player is expected to generate across their entire relationship with the brand.
The percentage edge a bookmaker builds into its odds across all outcomes of a betting market.
A slot mechanic that offers a huge, variable number of winning combinations on every spin.
An architecture where a single platform instance securely powers many separate operator brands.
GGR minus bonuses, gaming taxes and fees - the figure most revenue-share deals are actually based on.
The free postal-entry route that keeps the sweepstakes promotional model legal across most US states.
The price of a bet - expressing both the implied probability of an outcome and the potential payout.
A unified, joined-up player experience across web, mobile app and retail touchpoints.
The core system that holds player accounts, wallets, bonuses, KYC and responsible-gaming controls.
The gateway that processes deposits and withdrawals across cards, e-wallets and bank transfers.
The tools and policies - deposit limits, reality checks, self-exclusion - that protect players from harm.
A commercial model where the platform provider takes an agreed percentage of the operator's net revenue.
The server that hosts game logic centrally and serves it to operators through a single integration.
Certified software that guarantees every card, spin or roll is genuinely and independently random.
The percentage of staked money a game returns to players over the long run - for example, 96%.
A player-requested block from gambling for a set period, honoured across licensed operators.
One balance a player uses across casino, sportsbook and every game - with no manual transfers needed.
Casino-style games played purely for fun with virtual currency, with no real-money payout.
Sweepstakes softwareA ready-made betting product embedded into your site through an iframe for a fast, low-lift launch.
Sportsbook iFrame solutionsA legal alternative to real-money online casinos in the US, run on a dual-currency promotional model.
Sweepstakes casino softwareA ready-to-launch, fully managed iGaming solution - you brand it and go live with minimal lead time.
Turnkey solutionHow a game pays out: low volatility means frequent small wins; high volatility means rare but larger ones.
How many times a bonus must be staked before any winnings derived from it can be withdrawn.
Launch under your own brand on a provider's already-licensed platform and infrastructure.
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