Virtual Sports Software for Sportsbook Operators
Virtual sports software gives sportsbook operators a continuous stream of betting markets that do not depend on a live fixture list. OHS Gaming delivers virtual sports inside OHS Bet, covering football, tennis, basketball, cricket, horse racing and greyhound racing, across both online and retail channels, with no revenue share on any commercial model.
What Is Virtual Sports Software?
Virtual sports are simulated sporting events that run to a fixed schedule and settle on a defined outcome, so betting markets stay open when there is nothing live to bet on. For an operator, the appeal is straightforward: a sportsbook that only trades real fixtures has quiet hours, quiet weekdays and quiet months. Virtual sports fill them.
Virtual sports software is the layer that delivers those events into your sportsbook. It supplies the content, prices the markets, presents them to the player in the same interface as the rest of your book, and settles bets without a trader intervening.
How virtual sports differ from live sports betting
The difference that matters commercially is cycle time. A football match takes ninety minutes and settles once. A virtual event resolves in a fraction of that, then another one begins. That produces a faster bet-to-settlement loop, higher session frequency, and a product that behaves more like a casino game in its rhythm while remaining a sports betting product in its presentation.
The second difference is predictability of supply. Live fixtures are seasonal, weather-dependent and concentrated into particular hours. Virtual events are not. The schedule is the same on a Tuesday morning in June as on a Saturday afternoon in November.
Who virtual sports software is for
Virtual sports suit operators who already run a sportsbook and want more from the same traffic, rather than operators looking for a new standalone product. The strongest fits are:
Sportsbooks with pronounced off-season or off-peak troughs
Retail bookmakers running self-service terminals, where continuous content keeps machines earning
Operators in markets where live sports coverage is thin or expensive to license
New sportsbooks that need depth of content before they have depth of fixtures
Virtual Sports Available Through OHS Bet
OHS Bet carries six virtual sports disciplines.
Virtual football, tennis and basketball
The three team and racquet sports that map most directly onto existing sportsbook behaviour. Players already understand the markets, so there is little to teach and the products sit naturally alongside real fixtures in the same betting interface.
Virtual cricket
Cricket is the discipline most often missing from a competitor's virtual portfolio, and it matters disproportionately in South Asia, parts of Africa, the Caribbean and the UK. If your player base bets cricket, a virtual product that omits it leaves the off-season unaddressed.
Virtual horse racing and greyhound racing
Racing is the traditional heartland of virtual betting and the most established product on retail terminals. Short cycles, familiar market structures, and a format that has been played in betting shops for decades.
Delivered Inside OHS Bet
Virtual sports are a module of OHS Bet rather than a separate platform. That is a deliberate architectural point, and it is the difference between adding a product and adding an integration project.
One platform, one wallet, one back office
Because virtuals run inside the sportsbook you already operate:
- 01
Players bet from the same balance they use for everything else
- 02
There is no second wallet to fund, reconcile or report on
- 03
Bonusing, loyalty, segmentation and CRM apply to virtuals automatically
- 04
Risk, liability and settlement appear in the reporting you already read
- 05
Your team learns nothing new to run it
An operator who buys virtual sports as a standalone integration takes on a second payments path, a second reconciliation, and a second set of numbers to consolidate. Delivered as a module, none of that arises.
Integrated third-party virtual sports content
OHS Gaming integrates virtual sports technology and feeds from established third-party providers rather than building simulation engines in-house. That is a deliberate choice, and it is worth being direct about why it benefits the operator.
Specialist virtual sports studios have spent years on simulation modelling, visual production and market design. Integrating their content means operators get that depth without OHS reinventing it, and it means operators are not locked to a single content supplier. Providers integrated across the OHS platform include GoldenRace, Kiron Interactive and Elbet, alongside more than 120 studios in the wider OHS game provider catalogue.
Vendors who build one proprietary virtual sports engine can only ever offer that engine. A multi-provider platform can change content without changing platform.
Launching virtual sports on an existing platform
For operators already on OHS Bet, adding virtuals is a configuration and content decision rather than a development project. For operators migrating from elsewhere, it forms part of standard platform onboarding, which covers platform setup, interface customisation, payment integration, provider integration, deployment assistance and post-launch support.
The practical questions an operator should settle before launch are commercial and regulatory rather than technical:
Which disciplines match your player base.
A cricket-heavy book and a racing-heavy book want different portfolios, and there is no benefit to launching all six if two carry your volume.
Where virtuals sit in your interface.
Treated as a fixture-list gap-filler they behave one way; given their own navigation they behave another. This is a merchandising decision with real revenue consequences.
How virtuals are treated in your bonus and loyalty rules.
Fast settlement cycles interact with wagering requirements differently from live sports betting, and the rules should be set deliberately rather than inherited.
What your jurisdiction requires.
Virtual sports are not always classified alongside sports betting, and the answer varies by market.
Virtual Sports for Retail and Online
Virtual sports are one of the few products that perform equally well in a betting shop and on a phone, and OHS delivers them to both from the same platform.
Virtuals on self-service betting terminals
On a retail estate, virtual sports solve a specific problem: a self-service betting terminal with nothing to bet on earns nothing. Continuous virtual content keeps terminals productive through quiet periods, and racing formats in particular have a long history on shop machines.
OHS supports both self-service betting terminals and over-counter terminals through its retail sportsbook software, with cashier and shop management functions included, and player accounts that link across retail and online. Virtual sports run across that estate as part of the same book.
Web and mobile delivery
Online, virtuals sit inside the same sportsbook interface as live fixtures. Players move between them without switching product, and the operator reports on them as one book.
Why Operators Add Virtual Sports
Revenue between live fixtures and through the off-season
The clearest case for virtuals is the calendar. Domestic football seasons end. Major tournaments come round every two or four years. Cricket schedules cluster. Racing is weather-dependent. Every one of those creates a period where a sportsbook has traffic but little to sell it.
Virtual sports do not close that gap entirely, but they change what a quiet Tuesday looks like.
Bet frequency and player engagement
Short settlement cycles mean more bets per session. For operators whose players arrive, bet on one fixture and leave, virtuals give a reason to stay that does not require acquiring a new player.
What Virtual Sports Software Costs: Buy, Rent or Rent-to-Own
Most virtual sports vendors price on revenue share, taking a percentage of gross gaming revenue for as long as the product is live. Some publish it openly as part of their pricing.
OHS Gaming does not take a revenue share on any commercial model. Operators can:
Rent the platform on a monthly fee, which suits new operators and MVP launches
Buy outright, owning the platform as a long-term asset
Rent-to-own, where rental payments count toward eventual ownership
Why revenue share costs more as you grow
Revenue share is cheapest at the start and most expensive later, which is precisely backwards from what a growing operator wants. A percentage of GGR is a permanent tax on success: the better the product performs, the more it costs, forever, with no path to ownership.
A fixed fee or an outright purchase inverts that. The cost is known, it does not scale with your success, and under buy or rent-to-own it eventually stops. For an operator planning past the first twelve months, that difference compounds.
Full commercial terms depend on scope and configuration. Talk to our team for a quote against your requirements.
Frequently Asked Questions
Add Virtual Sports to Your Sportsbook
OHS Gaming has delivered more than 500 gaming solutions to operators in over 36 countries, with 40+ third-party integrations across the platform. Talk to our team about adding virtual sports to your book, or read more about OHS Gaming.
