iGaming Affiliate Management Platform for Operators
The OHS Gaming iGaming affiliate management platform lets casino and sportsbook operators track affiliates, set commission plans and report on partner performance from the same platform that runs their casino, sportsbook, CRM, payments and loyalty. It is built for operators, multi-brand groups and affiliate businesses launching their own brand.
OHS Gaming is a B2B technology provider. We build and support the platform; we do not operate gambling websites.
What Is an iGaming Affiliate Management Platform?
An iGaming affiliate management platform is software that tracks the players affiliates refer to a casino or sportsbook, calculates what each affiliate is owed and gives partners a portal to see their results. Operators also call it iGaming affiliate software, affiliate management software or an affiliate management system.
Affiliate programs are a common acquisition channel in iGaming, and they only work when both sides trust the numbers. A player clicks a partner's link, registers, deposits and plays. The software has to credit each step to the right partner, apply the agreed deal and turn activity such as first-time deposits (FTDs) or net gaming revenue (NGR) into a commission line the affiliate can check.
Our guide on how to set up a casino affiliate program covers commission maths, recruitment and compliance in depth. This page explains what OHS Gaming provides.
Who it is for
Casino Affiliate Software Features
Whether you call it casino affiliate software or a casino affiliate system, the core jobs are the same: tracking, commission plans, partner reporting and payouts. The OHS Gaming affiliate management system covers each of them. Ask our team to confirm the exact scope for your casino or sportsbook.
Affiliate tracking and attribution
Built-in affiliate tracking attributes clicks, registrations and conversions to the referring partner in real time. Casino affiliate tracking runs inside the platform rather than in a separate tool.
Commission plans: CPA, revenue share and hybrid
Configure CPA, revenue share and hybrid commission structures, including multi-tier structures, so each partner is paid on the deal you agreed. CPA pays a fixed amount per qualifying player, revenue share pays a percentage of the net revenue referred players generate, and hybrid deals combine the two. Ask our team how qualifying rules and negative carryover are handled for your program.
Partner portal and self-service reporting
Partners get a self-service portal with private access to their own reports. Your team gets performance dashboards with custom date ranges, which makes the platform useful as casino affiliate marketing software as well as a tracking tool.
Commission calculation and payouts
Commission calculation and payout management are part of the same system, so your affiliate and finance teams work from one record of what each partner is owed.
Affiliate approval
Review and approve affiliates before they join your program.
Sub-affiliates and multi-brand programs
Sub-affiliate support lets network operators manage affiliates who recruit other affiliates, and the platform is designed for multi-brand networks.
Want to see these features on your own setup?
Talk to our expertsCasino Affiliate Management Inside One Platform
With OHS Gaming, casino affiliate management runs inside the platform that also carries your casino, sportsbook, CRM, payments and loyalty, instead of in a separate system that has to be connected to it.
One platform supports:
- Casino
- Sportsbook
- Sweepstakes
- Poker
- Affiliate management
- CRM
- Payment systems
- Loyalty systems
Keeping affiliate data next to player, payment and loyalty data means your acquisition, retention and finance teams review partners on the same platform. Payments can run in fiat, crypto or both, with examples including Bitcoin (BTC), Ethereum (ETH), USDT and Litecoin (LTC) alongside fiat gateways and multi-currency support. Read more about our crypto iGaming solutions.
The same architecture is designed for startups, mid-sized operators, enterprise brands and multi-brand networks, with 99.999% platform uptime. Run it on a white label iGaming platform, a turnkey online casino or a turnkey sportsbook. Sweepstakes operators can find the same affiliate tools in our sweepstakes casino back office.
Built-in Module or Standalone Affiliate Software?
A built-in module suits operators who want affiliate data in the same platform as their players and payments. Standalone gambling affiliate software suits operators who keep a platform they will not change and want a specialist tool. Neither is right for everyone.
| Option | Where player data comes from | Best for | What to check |
|---|---|---|---|
| Built-in platform module | The same platform that runs the casino or sportsbook | Operators launching on, or moving to, a full platform | Whether the commission rules and reports cover your deals |
| Standalone affiliate software | Your casino platform, through an integration | Operators keeping their current platform | Integration effort and how data is reconciled between two systems |
| Affiliate network | The network tracks and manages partners for you | Brands that want reach without running their own program | How much control you keep over partners and data |
| In-house build | Your own engineers | Large groups with a dedicated technology team | Build time and ongoing maintenance |
Whichever route you choose, check how commission is calculated from NGR, whether each commission line can be traced back to player activity, and what happens to your data if you change provider. Our guide lists what to check before choosing casino affiliate software.
From Affiliate to Operator: Launch Your Own Brand
Affiliates with existing traffic and a gaming audience can launch their own casino or sportsbook brand on OHS Gaming technology, instead of sending every player to someone else's brand.
A white label iGaming platform or a turnkey online casino gives you the platform, payment integration and provider integration, and the affiliate management system lets you run your own partner program as the brand grows. Licensing stays with you as the operator: we can help you coordinate with licensing consultants, legal advisors and compliance partners. Learn more about our licensing assistance.
How to Launch Your Affiliate Program with OHS Gaming
We set up the platform, connect payments and providers, and support you after launch. The steps follow our standard launch support.
- Consultation:
we review your brands, markets, deal types and current tools.
- Platform setup:
we set up the platform and the affiliate management system for your brands.
- UI customisation:
we adapt the interface to your brand.
- Payment and provider integration:
we connect your payment methods and providers.
- Deployment assistance:
we help you go live.
- Post-launch support:
we support your team after launch.
Moving from another affiliate tool? Tell us what you use today and we will scope the move with you. Need help designing the program itself? Our iGaming consulting services cover affiliate program structure.
How Much Does an iGaming Affiliate Platform Cost?
The cost depends on the engagement model and the scope of your platform. As indicative industry benchmarks, renting ranges from $500 to $50,000+ a month, buying ranges from $3,000 to $500,000+, and rent-to-own starts with 20% to 40% upfront. Your price is confirmed in a proposal.
Rental
Best for startups, new operators and MVP launches
- Entry level: $500 to $2,000 a month
- Mid market: $2,000 to $10,000 a month
- Enterprise: $10,000 to $50,000+ a month
Lower upfront cost, faster launch, reduced technical burden
Buy
Best for established operators, long-term businesses and enterprise projects
- $3,000 to $500,000+, from a single product to a full ecosystem
Full ownership, greater customisation, a long-term asset
Rent-to-own
Best for growth-focused operators
- 20% to 40% upfront
- 12 to 36 month term
- Rental payments credited toward ownership
Reduced upfront investment, an ownership path, predictable cash flow
Custom enterprise
Best for large operators, enterprise brands and multi-brand gaming groups
- Custom quotation
- Typical industry range: $100,000 to $1,000,000+
Quoted for your scope
All figures are indicative industry benchmarks for our platform engagement models. They are not a price list for the affiliate module and not a quote.
What changes the price
- The model you choose
- How many brands and markets you run
- The payment and other providers you integrate
- How far the interface is customised
- Other products on the same platform
- Hosting and support levels
Why Operators Choose OHS Gaming
Operators choose OHS Gaming for one platform that carries affiliate management alongside casino, sportsbook, CRM, payments and loyalty, and for launch support from setup to post-launch.
- A B2B technology provider: we build and support platforms, we do not operate gambling websites.
- Turnkey, white label and custom development.
- Rental, buy, rent-to-own and custom enterprise models.
- A global B2B client base, and a platform designed for startups through to multi-brand networks.
Read more about OHS Gaming.
Frequently Asked Questions
What is an iGaming affiliate management platform?
It is software that tracks the players affiliates refer, calculates each affiliate's commission and gives partners a portal to see their results. OHS Gaming provides it as an affiliate management system inside its iGaming platform, next to casino, sportsbook, CRM, payments and loyalty.
What is the difference between affiliate software and an affiliate network?
Affiliate software is the tool an operator uses to run its own program: tracking, deals, reporting and payouts. An affiliate network is a third party that brings partners and manages them for several brands. With your own software, you keep the partner relationships and the data.
Which commission models can I run?
You can configure CPA, revenue share and hybrid commission structures, including multi-tier structures. CPA pays a fixed amount per qualifying player, revenue share pays a percentage of the net revenue referred players generate, and hybrid deals combine the two.
How does affiliate tracking work?
The platform attributes clicks, registrations and conversions to the referring partner in real time, then uses that activity to calculate commissions and build reports. Ask our team which tracking methods are available for your setup.
Can affiliates see their own reports?
Yes. Partners get a self-service portal with private reporting access, so each affiliate sees its own performance. Your team sees all partners in performance dashboards with custom date ranges.
Can one platform run affiliate programs for several brands?
The platform is designed for multi-brand networks, and sub-affiliate support helps network operators manage affiliates who recruit other affiliates. Tell us how many brands you run and we will show you how programs are set up across them.
Can I use it with my existing casino or sportsbook platform?
The affiliate management system is part of the OHS Gaming platform, so it fits best when your casino or sportsbook runs on it. If you plan to keep another platform, talk to our team about integration options: custom development and third-party integrations are part of what we offer.
Can an affiliate business launch its own casino with OHS Gaming?
Yes. Affiliates are among the businesses we build platforms for. A white label or turnkey casino gives you the platform, payments and provider integrations, and the affiliate management system lets you run your own partner program. Licensing stays with you, and we can help you coordinate with licensing partners.
How much does an affiliate management platform cost?
It depends on the model and scope. As indicative industry benchmarks, renting ranges from $500 to $50,000+ a month, buying from $3,000 to $500,000+, and rent-to-own starts with 20% to 40% upfront over 12 to 36 months. A proposal confirms your price.
Does OHS Gaming operate casinos or affiliate programs?
No. OHS Gaming is a B2B technology provider. We build and support platforms for operators, startups and affiliates, and we do not operate gambling websites. Your brand and your affiliate program are yours to run.
Ready to Run Your Affiliate Program on One Platform?
Tell us about your brands, your markets and the deals you pay partners today. We will walk you through the affiliate management system and propose the right engagement model.