PopWins™ Originator

AvatarUX

An Oslo-based independent studio founded in 2018, AvatarUX invented the PopWins™ mechanic, an expanding reel system that grows ways to win on every hit, and has built one of the most distinctive pop-art slot catalogues in regulated iGaming.

Founded 2018, Oslo, Norway

Signature Mechanic PopWins™, expanding reels with growing ways to win

Portfolio 60+ original HTML5 slot titles

Licensing Spelinspektionen · MGA · Romanian ONJN

Architecture HTML5, mobile-first, proprietary PopWins™ engine

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About the Provider

The Studio That Made Reels Expand

AvatarUX is an independent slot studio headquartered in Oslo, Norway, founded in 2018 under the Yggdrasil Gaming YG Masters programme. Built from the ground up by a team of experienced iGaming engineers and designers, the studio launched with a singular creative vision: build a proprietary reel mechanic that redefined how players accumulate ways to win within a single spin sequence.

The result was PopWins™, a system in which winning symbols are removed and replaced by two new icons, causing each affected reel to grow taller. As the reels expand, the number of ways to win increases dynamically on every hit, creating chain reactions of escalating potential within the base game and free spins alike. Every AvatarUX title in the catalogue is built around this or a derivative of this core mechanic, giving the studio a signature feel no other provider replicates.

OHS Gaming operators access the full AvatarUX catalogue through a single integration, with white-label platform support and connectivity across regulated markets. With licences from Spelinspektionen, the MGA, and the Romanian National Gambling Office, AvatarUX titles reach a broad range of iGaming jurisdictions.

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Core Provider Values

Proprietary PopWins™ Engine
Every game is built on AvatarUX's own expanding reel system, with no equivalent available from any competing provider.
Pop-Art Visual Identity
Bold, colourful art direction with a studio signature style that players recognize instantly across every title in the catalogue.
Regulated Multi-Market Delivery
Spelinspektionen, MGA, and Romanian ONJN licences support operator deployment across a growing range of regulated jurisdictions.
Mobile-First HTML5
All titles are delivered via a proprietary HTML5 engine, optimized for smooth touch-native gameplay on any device or screen size.

Software Capabilities

Key Provider Features

What operators get when they integrate AvatarUX through the OHS Gaming platform.

PopWins™ Mechanic

AvatarUX's proprietary PopWins™ system removes winning symbols and replaces each with two new icons, causing individual reels to expand up to six rows tall. As reels grow, the number of ways to win multiplies in real time, rewarding players with chain reactions that no standard tumble or cascade mechanic replicates — an expanding-ways engine that stands alongside Big Time Gaming's Megaways as one of the most influential ways-to-win innovations in modern slots. Access this unique engine via OHS Gaming's provider catalogue.

Proprietary Engine

Expanding Ways to Win

Games begin with a standard ways structure and scale dynamically as PopWins™ triggers. A fully expanded grid delivers thousands of ways to win on each free spin, creating the kind of momentum-driven session depth that retains high-value players. The mechanic pairs with studios such as Yggdrasil Gaming and Relax Gaming in a curated high-mechanics portfolio.

Dynamic Scaling

Mobile-First HTML5 Engine

Every AvatarUX title is delivered via a proprietary HTML5 remote game server designed for full-screen mobile play. Touch-native controls, adaptive rendering, and smooth animation across devices ensure a consistent premium experience whether players are on desktop, tablet, or mobile.

HTML5 / Mobile

Multi-Jurisdiction Licensing

AvatarUX operates under licences from Spelinspektionen (Sweden), the Malta Gaming Authority (MGA), and the Romanian National Gambling Office (ONJN). This coverage enables operators on the OHS Gaming platform to deploy AvatarUX titles across a meaningful range of regulated European and international markets. Operators navigating multi-market compliance can also access OHS Gaming's iGaming consulting services to support regulated-market deployment strategy.

3+ Jurisdictions

Gamble Wheel Feature

Many AvatarUX titles include a Gamble Wheel option at the point of bonus entry, giving players the choice to risk their standard bonus trigger for a higher-tier bonus with additional free spins or enhanced mechanics. The feature adds a decision layer that extends engagement and creates memorable, player-led bonus moments.

Bonus Enhancement

Bonus Buy Option

AvatarUX supports a Bonus Buy feature across eligible titles, enabling players to purchase direct access to the free spins bonus round for a fixed multiple of their stake. The feature gives operators a flexible tool for player segments who prefer direct bonus access, and is configurable per jurisdiction based on local regulatory requirements.

Direct Bonus Access

Game Catalogue

Top AvatarUX Slots

Six standout titles from AvatarUX's catalogue, each powered by the PopWins™ mechanic and available to OHS Gaming operators with full HTML5 mobile delivery.

CherryPop™

The game that launched the PopWins™ brand. CherryPop features a five-reel grid that expands up to six rows on every winning hit. A fully unlocked grid triggers free spins with a Gamble Wheel upgrade option and a Bonus Buy feature. Maximum win: 56,386x stake.

PopWins™ Classic

WildPops™

WildPops adds a Pop Vault multiplier to the PopWins™ base. Every seven Pops collected adds a x1 multiplier to all subsequent wins. Random Wilds trigger after three consecutive wins and can retrigger at six and nine wins, building significant win potential throughout the bonus.

Multiplier Vault

PiggyPop™

PiggyPop pairs the PopWins™ expanding reels with an Unlimited Free Spins bonus and a climbing multiplier that starts at 2x and increases every spin. Golden Pig symbols during free spins carry multiplier values equal to the count of Golden Pigs on screen, creating compound reward moments.

Unlimited Free Spins

LooneyPop™

LooneyPop brings a mad-scientist theme to the PopWins™ mechanic, introducing a ZapReel feature that electrifies individual reels to enhance symbol outcomes. The Gamble Wheel and Bonus Buy option are included, with a cartoon art direction that delivers one of the most visually energetic titles in the catalogue.

ZapReel Feature

MonkeyPop™

MonkeyPop places the PopWins™ mechanic in a tropical jungle setting built around a troupe of bathing monkeys. The game delivers a visually polished experience with the studio's characteristic bold illustration style, alongside the familiar expanding reel structure and free spins bonus round.

PopWins™ Tropical

HipHopPop™

HipHopPop fuses the PopWins™ mechanic with a street culture theme and introduces Synced Reels: during free spins, two reels mirror the same symbols, dramatically increasing the probability of multi-reel hits. Guaranteed Wilds on each spin in the premium bonus mode and Bonus Buy access are also available.

Synced Reels

Technology

Core Game Mechanics

The engineering and design foundations powering AvatarUX titles across the OHS Gaming operator network.

PopWins™ Expanding Reels

The PopWins™ mechanic is AvatarUX's foundational innovation. On every winning combination, the contributing symbols are removed and each vacated position on a reel is replaced by two new icons, causing that reel to grow one row taller. As reels expand, the grid structure changes from a standard format into a towering configuration of up to six rows per reel, multiplying the number of active ways to win with every Pop. The dynamic shares structural DNA with cascade mechanics used by studios such as Yggdrasil Gaming but delivers a distinctly different player experience through its expanding geometry.

Reels expand to up to six rows tall
Ways to win multiply as the grid grows
Triggers on every winning combination

Free Spins Bonus and Extra Lives

Across most AvatarUX titles, the free spins bonus is triggered when all five reels reach their maximum expanded height. The bonus begins with a standard allocation of free spins and can include Extra Lives, one of which is consumed each time the bonus would otherwise end prematurely, extending play and maintaining the expanded reel state. Some titles also allow the bonus to be retriggered, and a Gamble Wheel at bonus entry lets players risk the standard award for a higher tier with more spins or additional mechanics.

Triggered when all reels reach max height
Extra Lives extend the bonus duration
Gamble Wheel upgrades available at entry

Pop Vault Multipliers

Several AvatarUX titles layer a Pop Vault multiplier system on top of the base PopWins™ mechanic. As players accumulate Pops, a counter fills toward a threshold and awards a cumulative win multiplier when reached. The multiplier persists and increases throughout the bonus round, allowing sessions to build toward very high win multipliers on late-bonus spins. This layered system gives high-value players a clear escalation path and predictable progression mechanic within each bonus.

Multiplier grows with Pop count
Persists and compounds across free spins
Creates clear escalation toward max win

Synced Reels and Wild Features

In select AvatarUX titles, free spins include Synced Reels in which two or more reels display identical symbols on each spin, substantially increasing the probability of multi-reel winning combinations. This is combined with Wild symbol mechanics, including random Wilds, guaranteed Wilds on premium bonus spins, and sticky Wilds in certain variants — a bonus-round Wild approach comparable to the innovative mechanics employed by Thunderkick. The combination of Synced Reels and Wilds with the PopWins™ expanding geometry creates very high win frequency in bonus rounds.

Two reels mirror identical symbols per spin
Random and guaranteed Wild variants
Combines with PopWins™ for peak bonus performance

Add AvatarUX to Your Platform via OHS Gaming

Access the full AvatarUX catalogue powered by the PopWins™ mechanic through a single OHS Gaming integration. Our platform connects operators with AvatarUX alongside 145+ additional providers, including Nolimit City, Push Gaming, BGaming, and Yggdrasil Gaming, for a complete high-mechanics slots offering.

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